...in New Look.
Whilst Luella's s/s 10 collection may not have made it into production, it has had a pretty strong influence on the high street.
Seen heart shaped cut outs anywhere? That'll be Luella. Ice cream colours, polka dots, hair bows? Yep, her too.
However the one item I was most excited by is finally on sale - these amazing trousers, exact dupe for Luella's, at only £30.
On your marks, get set...go!